Print out your canvas in A1 format (minimum). You could also choose A2, but A1 is perfect. Hang the Canvas on a wall with masking tape – any white painted wall in your house will do!
Then work on it with Post.It® notes (eg 38 mm x 50 mm or 51 mm x 51 mm) using a marker or felt tip pens: children’s markers work well!
IDEAL SEQUENCE AND 3 SECTIONS
The ideal sequence for assessing the current state of your Brand is as follows:
1 - RECEIVER SECTION
(who do you want to influence?)
2 - CIRCLE
(who are you and what do you promise?)
4.Reasons to Believe
5. Profession and arena
3 - POSITIONING
(how are you different and how do you let them know about you?)